Consumer bankruptcy filings were up roughly 12% year over year in the latest weekly data.
And this isn't just one unusual week.
The latest broader court figures have been moving in the same direction.
Which raises an interesting question for bankruptcy firms:
If demand is changing…
Has your marketing changed with it?
Because more financially distressed consumers doesn't automatically mean more signed clients.
Those consumers still have to find you, trust you and contact you before another firm gets there first.
Here are the latest bankruptcy numbers:
Worth keeping an eye on.
-The Bankruptcy Brief