Lately, we’ve been noticing a pattern inside the bankruptcy firms in our circle.
Is this true for you too?
You’re still chasing down no-shows.
Still explaining the same form to people who skim everything...
And negotiating your value with clients who want the world… for $600.
Meanwhile, less talented lawyers are scooping up leads by just being louder.
And week after week, you’re fighting to keep your head above water...
While silently wondering if it even matters.
Because you know you’re good at this.
But some days, if you're honest, it doesn’t feel like that’s enough anymore.
It’s something we’ve been hearing more often lately.
And if that’s where you’re at…
We see you.
No sugarcoating here.
The truth is... the market doesn’t care how good you are.
It cares how well you’re positioned...
Whether people remember you or not...
And if you show up when someone goes looking.
Bankruptcy isn’t a war of skill.
It’s a war of “right place, right time.”
And the longer you stay in the shadows...
The longer you attract broke clients, bad fits, and a calendar that eats you alive.
The good news is... it's fixable.
But not with more content or networking.
And definitely not with another ad campaign you already hate.
It gets fixed with one thing:
Positioning yourself as the most obvious choice… without dancing for attention.
That’s what The Bankruptcy Brief is here to help you do.
Not just stay in the game and survive.
But own your category.
So that when someone Googles “bankruptcy lawyer near me”…
They find you.
Not because you shouted the loudest...
But because your name was already in the back of their mind.
Or maybe… they don’t even need to Google you at all.
Because they already heard:
You’re the best.
And no... you don’t have to sell out to make it happen.
The other lawyers won’t see it coming.
Unless, of course…
They’re reading The Bankruptcy Brief, too.
See you next time.
⭐ Featured Lawyer
Jonathan Ginsberg — Atlanta, GA
Jonathan started with a handful of stray calls he didn’t even plan for…
Turned those into a steady caseload…
And eventually grew one of the larger bankruptcy practices in Georgia.
"Bankruptcy is driven by a desire for peace of mind, not just eliminating debt."
That’s the real reason people walk into your office.
Not numbers on a sheet...
But fear, stress, the silence of debt collectors.
Ginsberg learned how to meet people where they really are.
And the moment he changed that mindset, everything changed for his practice.
"If you want someone who's done it for 30 years... you pay a little more. And you have to say that."
Advocate for your worth and what you bring to the table.
This is exactly the kind of mentality shift that makes clients decide they want YOU...
Not the bargain lawyer across town with a billboard.
Hear more of Jonathan’s mindset shifts and advice on the Bankruptcy Law Success podcast.
If you’d like to be considered for a feature in an upcoming issue of The Bankruptcy Brief…
Hit reply with the word “feature” and we’ll send over a few quick questions.
Prefer to jump the line?
Fill out the feature waitlist here:
(No cost or strings attached. Just spotlighting great firms and sending good vibes.)
Until next time,
-The Bankruptcy Brief